Jennifer Carr

Jennifer Carr

Creative Copywriter

Jennifer Carr

© 2026 Jennifer Carr. All rights reserved.

Creative Copywriter / Content Specialist

Jennifer Carr

Published author, creative copywriter, content specialist, and voiceover artist with 15 years of experience blending editorial, ghostwriting, conversion copy, SEO & AEO, generative content strategy, podcast scriptwriting, campaign launch strategy, 360-brand TOV facelifts for brands including De Beers, Mizuno, Moët & Chandon, GODIVA, Belmond, Radisson, Barbour International, and more.

01

Belmond

Matter Of Form
As part of a core creative team, I supported a large-scale digital ecosystem & UX overhaul for Belmond, one that allowed individual properties to retain their unique character while functioning under a cohesive, modern, and ultra-premium brand framework.
This involved a deep UX overhaul based on passenger/guest interviews and a tone of voice evolution that took the brand beyond “old-fashioned” luxury to a more experiential, artistic approach that celebrated storytelling first.
The rebrand was a crucial step towards elevating the brand’s profile before its acquisition by LVMH in 2019.

02

MIZUNO

Motus Creative
Scripted the European TV campaign for Japanese trainer brand Mizuno.
Be it a 5K or a full marathon, the For Every Run campaign is about the drive to push further and achieve the flow state every runner yearns for..
As Copy Lead, I co-created treatments and storyboards and crafted scripts with my AD, which informed a full suite of campaign-branded content and social video outtakes for trail, road, and city running, shot live on locations around Barcelona.

03

Regent Hotels & Resorts

We Pioneer
Collaborating with boutique London agency We Pioneer, I crafted a cinematically inspired global brand campaign execution and messaging framework for iconic hoteliers, Regent Hotels & Resorts.
Assets included a 360 digital toolkit, including a new brand manifesto and refreshed TOV, social media strategies for the Asian market, and new digital facelift and web copy for the eponymous Regent Carlton Cannes.
More recently, I crafted a coast-to-coast launch campaign for the hotelier’s USA debut: Regent Santa Monica Beach.The brand was recently recognized as the 3rd most loved hotel brand in the 2025 World’s Best Awards.

04

Nivea / Beiersdorf AG

Publicis
Formed part of the senior pitch team for the global pitch win of the NIVEA Power of One model, which delivers a blend of data, creativity, and technology through a bespoke digital Skin Concierge.
The Nivea Skin Concierge, integrated with the Skin Guide AI web app, is a conversational messaging platform that offers personalised skin diagnostics and product recommendations.

05

GODIVA

McCann London

Everyone loves a festive TV brief, particularly when it involves premium chocolate from GODIVA.

Inspired by the brand’s experiential in-store theatrics, as well as characters from the 12 Days of Christmas, we invited chocolate lovers nationwide to Treat Yourself Wonderful.

With a suite of animated and scripted TV spots, plus a feature advert starring fictitious fantasy figures and their after-dark antics, the campaign extended the GODIVA Treat Yourself global platform.

Together, the campaign achieved a 31% year-over-year increase in sales in 2022 compared to 2021.

06

Hargreaves Lansdown

Publicis

Diving into the market research on UK life insurance, we discovered that the deeper motivation for consumers taking out HL life insurance was rooted in greater peace of mind.

Leaning on this insight, I teamed up with a CD to craft an award-winning TTL campaign. I developed a series of campaign straps and a compelling manifesto for TV and OOH assets.

The central idea captured how insurance helps you live life richer and on your own terms.

Digital engagement was a primary KPI metric, with 290 million digital visits recorded in 2022 and 61.5% of active clients using the app.

07

Moët & Chandon

Publicis

LVMH and Moët & Chandon wanted to create an intimate online experience for lovers of champagne and IRL socialising, so we imagined Moët Hennessy Selection.

Part digital concierge and part private members’ portal, the platform offered devoted Moët lovers curated lifestyle content, guest interviews, sporting invitations, and exclusive access to limited edition bottles, merchandise, and jeroboams.

Moët Selection delivered a 38% sign-up increase in just three months through tactical eCRM activity in the UK.

08

Unilever

Razorfish

Unilever tasked us with increasing the online presence and relevance of their hair products while building a sustainable relationship with their audience.

Our solution brought together Unilever’s leading hair brands with the world’s largest search engine and top video creators on a bespoke YouTube haircare platform.

All Things Hair became the world’s largest hair brand channel in just 10 weeks, generating 50 million views in its first year and ranking between Rihanna and Nicki Minaj in YouTube’s engagement charts.

09

Podcasts | CERCA Guides

Frequency Machine, LA

I had a blast working with Frequency Machine to establish CERCA, a multidimensional audio travel platform that blends educational travel guides with immersive storytelling.

From obscure travel tales and niche city guides to on-the-ground concierges, CERCA helps travellers explore like locals with the right information, insights, and cultural context.

In your ears, on the go, exactly how travel discovery should be.

10

Passport Podcasts | Scriptwriter

Frequency Machine, LA

When I met the producers for Passport, the intention was to script and research the kind of cultural travel stories you would never find in traditional guidebooks.

I immersed myself in the research and scripting process, tracking down anti-mafia activists in Sicily, underground clowns in Paris, and feminist winemakers in Portugal’s Douro Valley.

Voicing the scripts felt like slipping into a second skin and marked the beginning of my passion for audio storytelling.

What clients say

“I’ve had the great luck and pleasure to work with Jennifer on some juicy projects over the years. Her inventiveness, creative wit, and razor-sharp instincts have been the secret weapon and special sauce that levels up any pitch and project.”
Jennifer strives to find the deeper, more substantive meaning buried in the brief and then elevates that to the forefront. The versatility and range of her writing and thinking enable her to easily slot into many different kinds of work, from UX copy and editorial to campaign concept. She also just happens to be an awesome human being, putting optimism and positivity at the core of everything she does. Absolute rockstar!

Adam Boyette

Global Principal Design Leader, IKEA
“Jen is the most sublime writer. Her magic with words is remarkable, making anything and everything sound utterly breathtaking. Her writing is witty, smart, lively and compels action.”
She is a strategic creative and flexes across projects with ease. From ideating conceptual 360 campaigns and winning TV scripts to crafting long print copy and the smartest digital CTAs, no job is too big or small for Jen. She puts everything into it and pushes every brief to produce better and better thinking. Aside from her extreme talent, Jen is just a wonderful human to have around. I would hire her every day.

Ruth Boulter

Creative Copywriter , Publicis RED

Read All Testimonials on LinkedIn

About

Hello, I'm Jennifer.

Hello, I’m Jen. I’m a published author, creative copywriter, script writer, and voiceover artist who’s spent 15 years writing at the intersection of craft and speed. I blend editorial, ghostwriting, conversion copy, branded content, social, podcast scriptwriting, campaign copy, and 360-brand TOV facelifts for brands including De Beers, Moët Chandon, GODIVA, Belmond, Radisson, Barbour International, and more. From wide-open briefs to tight pitches, I turn compelling briefs into copy that lands, and am proficient at editing AI-generated drafts so they sound and feel human.
I’m skilled in: content writing, branded content, editing (books, editorial, scripts), UX writing, AI prompt engineering, generative content editing, e-CRM, e-commerce, persona journeys, content ideation (pitch), activation campaigns, social strategy, SEO, educational email courses, brand manifestos, and TOV toolkits designed for AI + human content parity. Scriptwriting: research, interviewing, scripting, editing, narrative journeys, co-production, VO narration of long and short-form copy and stories.

Services

01

Creative Direction

End-to-end creative leadership for campaigns, brand identities, and digital platforms.

02

Brand Identity

Visual language, tone of voice, and brand framework development for luxury and lifestyle brands.

03

Digital Design

UI design, digital ecosystems, and premium web experiences.

04

UI / UX

User research, information architecture, wireframing, and interface design.

05

Campaign Design

ATL, BTL, and TTL campaign concepting, scripting, and creative direction.

06

Art Direction

Photography direction, visual identity, and editorial layout.

07

Content Strategy

Photography direction, visual identity, and editorial layout.

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© 2026 Jennifer Carr. All rights reserved.